Adform, Airtory power CTV creative planning and optimisation
July 17, 2025
Adform, the media buying platform, has announced a strategic partnership with Airtory, the creative management platform, to transform Connected TV (CTV) ad engagement. Brands and agencies will have direct access to Airtory’s advanced Social Display CTV and Interactive CTV components through Adform’s global DSP, allowing advertisers to plan, activate, and optimise high-impact CTV campaigns within one omnichannel workflow.
With global CTV ad spend forecast to reach £34 billion in 2026, advertisers are racing to unlock the channel’s power for engaging experiences while maintaining transparent measurement and control. This partnership combines Adform’s end-to-end platform and integrations with major streaming platforms and broadcasters, with Airtory’s cutting-edge creative technology, enabling advertisers to rapidly deploy creative with programmatic efficiency across premium CTV environments worldwide.
Designed for performance across all CTV devices and platforms, Airtory’s ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action. Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video.
William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, commented: “CTV is evolving beyond passive viewing, and there’s an opportunity to bridge the gap between creative and performance on the biggest screen in the home. That’s why we’re delighted to cement this partnership with Airtory. With our global reach and Airtory’s creative innovation, we’re enabling brands and agencies to scale game-changing CTV experiences that engage and convert with programmatic control.”
Craig Mytton, Airtory’s CRO, added: “We’re thrilled to join forces with Adform to make high-impact CTV creative accessible to brands everywhere. Our mission is to empower advertisers to build better-looking, better-performing ads that drive real results.”
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