ITV1’s coverage of England vs Wales at the Women’s Euros on July 13th was watched by a peak of 4.6 million across all devices, giving ITV1 its biggest peak audience of the tournament so far.

This is also ITV1’s highest peak audience since the final of Britain’s Got Talent in May.

The match averaged 4.2 million viewers across all devices, from kick off until final whistle. With the Lionesses on ITV1 and Love Island on ITV2, ITV’s family of channels had its best Sunday night audience volume of the year to date.

Going forward, ITV will broadcast one of the Quarter-Finals and have first pick of one of the Semi-Final games. The Final of the tournament is on July 27th on ITV1, ITVX, STV & STV Player. ITV will broadcast highlights of every match on ITVX throughout the UEFA Women’s Euros 2025.

Meanwhile, the BBC has reported that digital accounts accessing Women’s Euro 2025 content through BBC Sport surged by 86 per cent at its peak compared to the same stage of the 2022 tournament. The peak of 2.7 million digital accounts accessing Women’s Euro 2025 content happened when England played the Netherlands in a must-win game to remain in the competition on July 9th.

In total, content from the group stages was accessed by a record 5.4 million digital accounts across the BBC Sport website and app, BBC iPlayer and BBC Sounds – an increase of 28 per cent following the group stages in the 2022 Women’s Euro competition.

England’s next game will be against Sweden on July 17th on BBC One.

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: england, euro 2025, itv, Lionesses, wales