Tubular Labs, a specialist in social video intelligence, has unveiled Tubular Viewpoint, a cross-platform social-video analytics solution purpose-built for brands and media organizations of all sizes. Viewpoint places insights from social platforms like YouTube, Facebook, Instagram and more at brands’ fingertips — with no data exports or deep analysis required.

Through this new offering, teams gain access to key insights informed by the world’s largest social video database. Tubular Viewpoint enables concise performance tracking, benchmarking against competitors and a quick view into what’s trending on social. At a time when marketing budgets are facing increasing scrutiny, Tubular Viewpoint allows for a holistic view of not only content’s performance, but of whitespace opportunities to grab hold of the next trend before competitors can identify it.

“Social video operates at lightning speed, with so much data available, it can be easy to get lost in the weeds of searches for content performance metrics and competitive data sets,” said Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs. “Tubular Viewpoint is designed with action in mind, giving publisher and brand decision-makers quick access to the crucial social content insights they need, and then a roadmap of what to do next.”

Key capabilities:

• Cross-platform performance tracking: Monitor views, engagements, uploads and audience demographics for owned channels, competitors or any public creator.

• Competitive benchmarking: Instantly compare performance against other publishers, brands and creators across more than 45 million creators in Tubular’s database.

• Early trend discovery & content opportunities: Uncover macro trends that allow your brand to capitalise on rising topics early, discover content gaps, and visualise untapped themes via Viewpoint’s Content Opportunities graph.

• Intuitive dashboards: Curated dashboards provide simple, clear visuals — heatmaps, forecasts, and macro trends — that cut through complexity, so anyone from analysts to executives can stay on the pulse of social.

“Viewpoint helps put creators who may be coming into our space on our radar sooner, said Glenn Freeman, Editorial Director, The Race. “And at the pace that the industry moves, the sooner you know about this stuff, the better chance you’ve got to act on it before it’s too late.”

“It’s visual, easy to use, and I can just throw a screenshot to the team without having to explain much,” said Bailey Cichon, Social Video Producer at The Gazette. “The numbers speak for themselves.”

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Categories: Press Releases

Tags: facebook, instagram, Tubular Labs, youtube