Spafax joins DEGI, BASE
June 4, 2025

Spafax has become the newest hybrid member of the British Association for Screen Entertainment (BASE) and DEGI: The Digital Entertainment Group International. They join the growing BASE and DEGI community, with 100+ organisations united in supporting and developing the Home Entertainment industry.
Spafax is a provider of inflight entertainment (IFE). Specialising in content acquisition, creative production, technical services, media sales and brand partnerships, Spafax leverage data-driven insights and a pool of creativity. As a member of the WPP Group, they access a network of strategic and creative resources, delivering solutions in the realm of IFE, helping airlines and brands inspire travellers with holistic media experiences.
Spafax joins other recent new members of BASE and DEGI, including Prime Video, AQOA, Curzon, Kantar, MUBI, Next-Gen Media, Official Charts Company and Xperi.
“We’re delighted to be joining BASE,” said Rachael Harris Boyce, Senior Director at Spafax. “It’s an organisation I’ve had the pleasure of working with for many years, and one that has been a cornerstone of the entertainment industry – bringing together a broad spectrum of players to share insight, analysis, and learning. As the first aviation-based member, we’re excited to contribute a new perspective and to learn from the depth of experience across the BASE community.”
Liz Bales, Chief Executive at BASE and DEGI, added: “We’re excited to welcome Spafax to the BASE and DEGI community. Their unique and influential perspective, connecting audiences with entertainment across digital, print, and inflight platforms, adds real value to our industry. With their expertise in creating memorable touchpoints for consumers throughout their journey, the creativity, insight, and strategic reach they will bring to BASE and DEGI members will help drive forward the growth and development of our industry. Spafax operate across continents, as do we through activations, campaigns and insights that span a range of international markets, making this a natural and exciting alignment.”
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