Channel 4 orders The Snake for Channel 4.0
April 20, 2025
Channel 4 has ordered six episodes of The Snake for Channel 4.0. The new format from Strong Watch Studios combines competitive quiz with strategic gameplay as some of the players only win by getting the answers wrong.
In each episode six creators start with a collective prize pot of £5000. Together they must navigate through a series of multiple-choice questions in order to retain as much of the prize money as possible. What the group don’t immediately realise is that two of the creators are secretly ‘Snakes’ – saboteurs whose goal is to manipulate, influence and mislead the group into submitting the wrong answers. Any money lost from the pot by getting the wrong answer can be won by the snakes instead. As the quiz unfolds ‘investigators’ work to identify and eliminate the Snakes. If both Snakes are caught the prize money is split between the honest players and the investigators, leaving the Snakes with nothing.
Creators taking part in the first series include: Adeola Patronne, Chloe Burrows, Danny Aarons, Harry Pinero, Mariam Musa, Zeze Millz, Ava Hirons, Darkest Man, Eman SV2, Max Fosh, PK Humble, Whitney Adebayo, Expressions, Konan and Tyrique Hyde.
Evie Buckley, Digital Commissioning Editor & Channel 4.0 Lead, commented: “As 4.0 celebrates 1 billion views we are incredibly excited to introduce Strong Watch Studio’s new and innovative quiz format to Channel 4.0. Channel 4.0 continues to grow and evolve, and The Snake is a perfect example of how we are dedicated to creating fresh and engaging entertainment from British creatives in a way that is resonating with young audiences.”
Executive Producer and co-founder of Strong Watch Studios, Ben Powell-Jones added: “We loved working with 4.0 to push the limits of what is possible in digital and continue to blur the line between TV quality production and formatting and digital efficiency and reach.”
The Snake premieres on Channel 4.0’s YouTube channel on May 1st.
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