Chunghwa Telecom, the Taiwanese telco, has partnered with Broadpeak to power new monetisation growth for its streaming service Hami Video, harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform. Leveraging advanced dynamic ad insertion for the first time to elevate viewing experiences and increase ad revenue, the Taiwanese operator delivers coverage for live basketball matches and associated content with greater monetisation via its sports streaming channel.

Chunghwa Telecom serves over 3 million video streaming subscribers, offering an array of live and on-demand content. With continued rights investments in live sports content, the operator required new and enhanced ad insertion capabilities to better monetise its OTT service, Hami Video, enabling greater ad revenues across a wide-ranging live sports and on-demand entertainment offering

Broadpeak’s cloud-based solution provides Chungwha Telecom with third-party integration via API-driven architecture, seamless interoperability within existing CDN and ad-tech environments. Driving efficiency and tackling source stream challenges, Broadpeak also implemented AI-driven tools to automatically detect ad breaks and insert the relevant SCTE-35 markers within video streams.

Jacques Le Mancq, President and CEO of Broadpeak, commented: “Chunghwa Telecom is innovation-led and champions exceptional subscriber experiences. Market leaders like Chunghwa set a pioneering example of how operators can elevate their monetization toolkit while bringing the best live sports and entertainment to rapidly-growing audiences. We’re proud to support Chunghwa as it embarks on new periods of growth as the ultimate streaming platform for Taiwanese viewers.”

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Tags: broadpeak, Taiwan