Advanced Television

MINT acquires info³

February 6, 2025

MINT, A specialist in AI-powered Advertising Resource Management (ARM) software, has acquired info³, an international IT company specialising in Intelligence Management Solutions for the media and marketing functions.

With a client portfolio featuring some of the world’s largest multi-national brands—including L’Oréal, Beiersdorf, Richemont, Lactalis, Kering, Cooper, and Longchamp — info³ brings a wealth of experience in delivering innovative media planning solutions to high-profile enterprise clients across industries such as luxury, retail and pharmaceuticals. This strategic acquisition will enable MINT to not only strengthen its market presence in Europe and expand in key regions such as France but also broaden its offering by incorporating seamless ERP integration capabilities, crucial for large-scale enterprise advertisers.

Advanced ERP Integration and Media Planning Reinforcement

info³’s deep expertise in media planning software is complemented by its ability to integrate with major ERP systems like SAP. This integration allows advertisers to efficiently manage core operational processes, including the automation of financial workflows. Additionally, info³’s capabilities in media planning will reinforce MINT’s leadership in ARM by enabling more comprehensive data-driven media campaign management across global markets.

By bringing these advanced solutions in-house, MINT is well-positioned to accelerate its growth, offering a fully connected and intelligent ARM ecosystem designed to optimise advertising workflows and maximise ROI for its clients.

“This acquisition reflects our mission to be the ultimate digital transformational partner for global advertisers,” said Lorenzo Larini, CEO of MINT. “With info³, we are empowering clients to adopt the agentic model of the future, driven by intelligent workflows, real-time data, and adaptive AI-powered systems. By combining MINT’s agentic approach with info³’s proven capabilities in ERP integration and media planning, we are creating a next-gen platform that delivers unparalleled value to brands and agencies worldwide.”

Expanding Global Reach with a Stronger European Presence

info³’s established presence in France, as well as in the US and the UK, complements MINT’s existing global operations. The acquisition will enable MINT to consolidate its position as a leader in ARM across North America, South America, and Europe. The expanded service coverage ensures that MINT’s international clients will benefit from localised expertise and improved support across key markets.

Henri Kayali, co-Founder of info³, commented: “Our solutions have always been about simplifying complexity and enabling smarter decision-making. By joining forces with MINT, we are taking our existing best-in-class media planning capabilities to the next level. The synergies between info³ and MINT create an open and modern enterprise solution that will revolutionise the way advertisers operate, offering them seamless, end-to-end integration.”

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