An augmented reality (AR) experience between Snapchat and the Royal Philharmonic Orchestra (RPO) showcases how music can be translated into colours and shapes, exploring sound through a visual medium.

Developed by Snapchat’s Paris AR Studio, the new Colours Of Music AR lens showcases a 3D AR representation of the notes played live by an instrument, inspired by chromesthesia, the phenomenon that causes one sense to be experienced through another.

The launch comes as recent research from the Royal Philharmonic Orchestra demonstrates the rising popularity of orchestral music among young people – with around one in 10 young people engaging with cutting-edge forms of media, such as AR and in-game virtual reality music experiences to diversify the way they consume and engage with music.

The lens itself allows users to scan an instrument using the Snapchat camera to trigger the AR experience. Upon detection of musical notes, a visual structure will then emerge from the instrument and showcase a visual expression of the music.

The experience combines the expertise of RPO musicians and academic and scientific research to transform the music listening experience, enhancing the performance of orchestral music which can be particularly transformative for those who are hard of hearing.

The AR lens is available on Snapchat from January 26th.

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Tags: AR, Music, snapchat