CNN en Español launches CNN Xpress FAST channel
October 24, 2024
CNN en Español has launched CNN Xpress, a new FAST channel offers US Hispanic audiences a new way to engage with CNN en Español’s content from around the world.
CNN Xpress, available through Prime Video and Amazon Freevee, provide the latest news content tailored for Latino audiences through a curated playlist of short-form content featuring CNN en Español’s top shows, interviews, talent and digital reports.
The new channel is designed to appeal to younger audiences that prefer shorter form content. With stories delivered in three-to-six-minute clips, the new digestible format aism to keep younger viewers updated and engaged. CNN Xpress provides more opportunities for brand partners through new advertising formats and targeting capabilities. Content for CNN Xpress is managed by CNN en Español journalists and curated for the channel using the technology of cloud-based streaming solution provider Amagi.
“CNNXpress is an exciting opportunity to showcase highlights of some of CNN en Español’s best content to a broader audience, offering updated news briefs as well as different genres of stories presented in a fast-paced, short-form style that will appeal to a younger and wider demographic,” said Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/US “It offers a novel way to experience CNN en Español’s renowned journalism and storytelling, and we are delighted to offer it to our audiences in the US.”
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