Prime Video streaming service is set to increase the number of ads viewers see whilst using the streaming service if they don’t pay the extra £2.99/$3.99 fee to remove them.

Amazon will roll out more adverts on the service early in the new year, according to a report in the FT. It’s unclear just how much the volume will grow.

Prime Video began showing viewers commercials in January. In a statement to the FT, Amazon said it started with a “very light load” as a “gentle entry” with its introduction of ads. Commercials within content will “ramp up a little bit more into 2025”, the statement added. Additionally, ads will appear on screens when viewers pause content. Carousel ads will also pop up during a binge watch, allowing customers to browse and purchase products during ad breaks.

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Tags: advertising, Amazon, Prime Video