QVC has become is the first livestream shopping channel on FuboTV, bringing 20 hours a day of live vCommerce programming, featuring leading brands and new products presented by celebrities and other interesting personalities who also engage with customers in real-time across multiple platforms.

With this launch, QVC is now available on the top subscription services for digital livestreaming TV, which have a combined total of approximately 14 million subscribers in the US. As a result, QVC now reaches nearly 95 per cent of pay digital livestreaming TV households in the US.

“QVC’s fun and engaging livestream shopping experience lines up with FuboTV’s mission to offer a leading portfolio of premium entertainment and lifestyle content alongside sports and news,” said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. “We’re excited to introduce our uniquely engaging vCommerce content to FuboTV viewers and welcome them as new customers, while also giving our existing customers yet another way to engage with us via digital streaming.”

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