Pay-TV subscribers in Spain watch more free-to-air (FTA) channels than pay-TV on their pay-TV platforms.

A report from the consultancy firm Barlovento Comunicación reveals that 67 per cent of TV viewing on pay-TV platforms corresponds to FTA channels. Only 33 per cent watch pay-TV channels on the pay-TV platforms with Movistar La Liga, Fox, AXN and Calle 13 topping the channel rankings.

Overall, in October of this year, pay-TV took an audience share of 25.6 per cent (including IPTV, cable, satellite) versus DTT’s 74.4 per cent.

Spaniards spent an average 3 hours and 39 minutes in front of TV in October, with Tele 5 leading the audience share claiming 15.7 per cent, followed by Antena 3 with 11.3 per cent and La 1 with 9.7 per cent.

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Categories: Articles, Broadcast, Consumer Behaviour, FTA, Pay TV, Research