Modern Times Group’s (MTG) portfolio company ESL, the world’s largest eSports company, has announced significant growth across multiple metrics for major ESL tournaments in the first seven months of 2019.

Over the course of the first seven months of 2019, ESL’s data shows that unique users (+90 per cent), hours watched (+190 per cent) and video views (+55 per cent) have all significantly increased as a result of fans tuning into Master-properties such as ESL One, Intel Extreme Masters and ESL Pro League tournaments, shattering the numbers recorded in 2018. The data does not refer to or include visitors at the event venues.

“We welcome this continued viewership growth for ESL. Our focus now is to professionalise esports to enable media buyers to fully commit to investing in to this exciting vertical. Speeding up monetisation and increasing the value of media rights in eSports will be to the benefit of the whole industry; teams, sponsors, players, fans and investors,” said President and CEO Jørgen Madsen Lindemann.

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