Spanish viewers traditionally have amongst the highest viewing times per day in the world. Typical daily viewing during the months of October in 2016 and 2017 was about 235 minutes/day when linear and non-linear TV consumption was included.

However, by October this year that loyalty had slumped to just 220 minutes (for linear and non-linear viewing) and just 198 minutes for Spanish FTA channels.

The numbers, from Atresmedia, do not include the time spent watching FTA TV via other devices other than a normal TV. Atresmedia (Atresmedia Corporación de Medios de Comunicación SA) broadcasts Antena 3 amongst other media interests.

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Categories: Articles, Consumer Behaviour, FTA, Research