Kaltura, the cloud TV platform, and Oxagile, a video-based software solutions developer, are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications.

The new applications include UX customisation designed to present the most relevant UI to each user, based on Kaltura’s Targeted TV user segmentation that takes into account behaviour recognition, AI-powered predictive analytics, and more. Subscribers will get access to personalised content recommendations and promotional offers on platforms ranging from web and mobile to smart TVs and STBs. In turn, TV operators will be able to augment their capabilities across all screens with improved conversion, higher usage, and increased ARPU.

Oxagile is taking on the role of frontend development and leveraging its cross-domain engineering know-how to integrate the client apps with Kaltura’s Targeted TV solution.

“We are happy to offer profound video domain expertise with a primary focus on frontend and UI, while ensuring an awesome user experience on any screen. Working together with our partner Kaltura will result in a groundbreaking TV solution, enabling TV operators, telecoms, broadcasters, and content owners usher in the Cloud TV era and properly satisfy the growing demand for customized video content,” said Oxagile’s CTO Sergey Marchuk.

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