Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.

The SpotX cloud-based ad serving platform works with AWS Elemental MediaTailor, providing secure, scalable, reliable solutions for monetisation of live and on-demand video workflows for multiscreen applications. SpotX provides ad decisioning capabilities in server-side ad insertion environments, giving video providers the ability to insert high value ads dynamically targeted to users. The resulting advertisements are optimised with video quality on par with the anchor content and are simpler to manage across multi-platform environments.

“As we continue to lead holistic inventory management in the over-the-top video space, our integration with media services from AWS Elemental allows our clients to fully monetise streaming video across platforms,” said Jeremy Straight, SVP, Strategic Partnerships, SpotX. “This interoperability is part of our ongoing commitment to servicing media owners regardless of what’s available within their technology stack and ensuring that our solutions perform seamlessly across different environments.”

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