The Lego Creative Play Lab is launching a new – and free – augmented reality (AR) app, entitled Lego AR-Studio. The app allows users to explore and control virtually enhanced animated versions of Lego models in real-world environments, making and playing out their own unique stories and adventures. The app also allows users to record the action and save video clips directly to their smart device.

The app has been developed by the Creative Play Lab, a division of the Lego Group dedicated to new technology.

Tom Donaldson, VP, Creative Play Lab at the LEGO Group commented: “We believe the best way to predict the future of play is to invent it. Lego AR-Studio pioneers new possibilities for imaginative play where children can enjoy both physical interaction and digital engagement at the same time. This is one of many ways we innovate to combine physical and digital Lego play into a fun and creative experience for children.”

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