As browser vendors demand changes to video player formats, broadcasters across Europe are having to make the switch over from legacy systems over to HTML5-EME. Adobe Primetime is well positioned to solve this challenge, offering an end-to-end solution ideal for partners looking for seamless completion, rapid turnaround and fantastic service – with Channel 4 marking Adobe Primetime’s first partner in EMEA.

Here, Adobe talks to Andy Bell, Chief Engineer of Channel 4 to find out why he selected Adobe Primetime to be his partner of choice for such an important back-end challenge.

Read the Q&A here

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