Findings from trade body the Interactive Advertising Bureau (IAB) suggest that nearly two-thirds (62 per cent) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable)—and 65 per cent of them say that they are willing to receive ads on IoT screens.

Sixty-two percent of them already

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