Edgeware, a provider of TV delivery architecture for IP networks, has announced the expansion of its executive team with the addition of Richard Brandon as the chief marketing officer (CMO). Brandon will oversee global marketing strategies and further develop Edgeware’s industry expertise in its mission to “make TV amazing again”.

Edgeware’s new go-to-market strategy, led by Brandon, will help its customers to build a scalable and cost-effective TV delivery system, take back control of their content delivery and provide an amazing TV experience.

“Edgeware’s consistent year-over-year growth is indicative of the opportunity we have as a company,” said Joachim Roos, CEO at Edgeware. “When it comes to TV delivery over IP networks, ‘good enough’ can no longer be tolerated. We are shaking up the status quo with a new way of thinking that will drive the transformation of TV. Richard’s track record in high-growth tech companies will be an important part of how we communicate that.”

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