blinkx, the Internet media platform, has announced the launch of its latest video advertising innovation, In-View VideoGlider. Anchoring pre-roll content to the bottom of browser windows, VideoGlider ensures video ad content stays fixed in place even when the consumer scrolls down the page. This means enhanced consumer engagement and reduces the concerns that many video advertisers have around below-the-fold or now-viewable ad views.

blinkx’s latest development allows companies to place their pre-roll video adjacent to their own content, or content from blinkx’s own index of premium video content producers. Drawing on blinkx’s extensive network of publisher websites, VideoGlider allows advertisers to widely disseminate their pre-roll content across the internet. Advertisers can seed their short-form videos across thousands of websites, maximising the number of eyeballs viewing their content.

“We are continuously innovating at blinkx, developing new ways to help advertisers extract as much value as possible from their video ad spend,” said Donald Hamilton, SVP blinkx Media UK. “Building on our goal of revolutionising the way premium video advertising is delivered to consumers, In-View VideoGlider also provides flexibility and insight for advertisers, whilst simultaneously ensuring video ad content reaches as many viewers as possible across the world.”

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