Since its initial rollout in 2009 TV Everywhere has been evolving, offering more and increasingly-varied content, supporting greater numbers and types of delivery devices, and providing more-easily-navigated access paths for consumers. New delivery devices such as the HDMI® Stick technology are motivating further TV Everywhere improvements on all three fronts: content, delivery and access.

The typical approach to TV Everywhere is for the operator to provide an app that runs on, say, a tablet which then enables the viewer to watch already-subscribed content wherever that tablet can get network access.

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