Netflix’s investment in original content seems to be paying off, according to marketing analytics firm Centris.

A survey – Centris Evolution of Video Tracking – asking Netflix subscribers about their viewing of original programming since Q1 2014 reveals that seven in ten have watched at least some original programming.

Social media buzz, including that around Emmy nominations and awards received, could also be having an impact; viewership of original programming overall appears to have increased over the past six months.

Although Netflix originals viewership continues to be most common among Millennials, viewing is up across all age groups. As of Q3 2014, even in the 55+ age group, the majority have watched original programming on Netflix.

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