Discovery Communications has announced the appointment of former Shine America CEO and Disney executive Rich Ross to the position of President of the Discovery Channel. Ross will join Discovery Communications in January 2015, and will be based at the company’s LA office. Ross will oversee creative and brand strategy, development, production, marketing and all day-to-day operations for the network.

“Rich is one of the most creative storytellers, ratings drivers, brand builders and TV executives in the industry today,” said David Zaslav, President and CEO of Discovery Communications. “On top of being just a great guy, Rich also is mission-driven, with a commitment to quality, blue-chip programming and is a terrific fit with Discovery. I am confident that with his experience, relationships and creative leadership, Rich can lead Discovery to its next great chapter in innovative, groundbreaking television.”

Ross joins Discovery from Shine America, where in his role as CEO since 2013, he has driven the ongoing commercial strategy of Shine Group’s US operations.

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