SeaChange International has announced that its SeaChange Cloud Adrenalin multi-screen television service has been selected by BBC Worldwide, the commercial arm of the BBC, to support the launch of BBC Store. The new service will launch to UK consumers in 2015 and will include programmes not currently available online, including content no longer available on BBC iPlayer.

“We selected SeaChange because it’s focused exclusively on creating solutions for extremely demanding television operations worldwide,” said Michael Fleshman, Senior Vice President Consumer Digital Technology at BBC Worldwide.  “Our strategy for BBC Store will use the cloud to achieve scale, reliability and quality.  SeaChange Cloud Adrenalin will be the key to our ability to present the programmes we’re offering on any devices viewers choose.”

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