WideOrbit, a provider of advertising management software for media companies, has acquired Admeta, a provider of solutions for digital programmatic sell-side platforms based in Sweden. This acquisition is part of WideOrbit’s ongoing commitment to expand its digital offering for major media companies and provide the most comprehensive media management solutions globally for premium publishers.

Founded in 2002, Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimisation technology across programmatic solutions for both broadcast and digital.

“This is a perfect match,” said Ola Tiverman, Chief Technology Officer at Admeta. “Admeta will continue to ramp up our leading-edge R&D for online publishers. Together with WideOrbit, we will use our combined know-how in real-time optimisation, data management, user experience, operations and quality, to offer an unprecedented full service, holistic solution to both publishers and broadcasters. The enormous challenges facing linear broadcasters in the digital revolution will be the focus of our technology roadmap.”

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