Research: TV Tweets activate viewers
March 25, 2014
An industry study examining the value of the earned TV Twitter audience for media companies and brands has found that more than 90 per cent of those who see TV show-related tweets have taken immediate action to watch, search for or share content. The study also found that TV show viewers exposed to brand tweets are more likely to pay attention to the brand’s on-air advertising.
The study – Discovering the Value of Earned Audience – How Twitter Expressions Activate Consumers – was
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank: Opportunities for SES and Eutelsat
- Bank: SES outperforming
- AST SpaceMobile confirms 2026 launch schedule
- AST SpaceMobile: “Good for indoor reception”
- EchoStar booms on SpaceX holding
- Norway wants a satellite constellation
- Crossroads backs AST SpaceMobile
- FCC examines SpaceX’s 15,000 sat-constellation plan
- EchoStar: “Severe uncertainty” led to spectrum sales