comScore, a specialist in measuring the digital world, has confirmed the Spanish launch of MMX Multi-Platform, its next generation of digital audience measurement and media planning.

Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment.

MMX Multi-Platform was the first service of its kind launched to market in the US and the UK last year, and it is now available for clients in Spain, as the first continental European market to have access to multi-platform measurements.

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