Ultra-high definition TV is on track to become a mass-market proposition by 2017, according to Vassilis Seferidis, Director, European Business Development, Samsung Electronics.

Speaking at the Futuresource Entertainment Summit 2013 in London, Seferidis based his prediction on the take-up of high definition since its introduction. He noted that major operators had launched HD services when penetration of HD sets had reached the order of five per cent.

“Our estimation is that ultra-high definition will become mainstream by the year 2017. The question is whether operators will wait for penetration to reach this five per cent level before introducing channels. There are good indications that will start earlier as well.” He noted that a number of operators such as Sky Deutschland were already experimenting with U-HD production, describing it as “the natural next step” for resolution.

“Ultra-high definition is a market that’s going to happen, basically driven by consumer demand, but also by operators and manufacturers, who want to differentiate their products,” he asserted, advising that there was an eight-year window of opportunity to grow this market to mainstream. “We expect this will happen by 2017.”

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