Orad and Astucemedia, providers of broadcast graphics solutions and services, have announced that MTV Media Finland is using the Orad/Astucemedia platform to integrate social media networks for the broadcaster’s new Social TV Channel – AVA.

Operating out of Helsinki, Finland, AVA leverages social media to create viewer-driven channel branding as promised in the tagline of the AVA channel:  “Let’s Create Together”. The new Social TV broadcast workflow is facilitated by Orad 3Designer and Orad 3DPlay integrated with the Astucemedia Data Platform. MTV MEDIA uses Orad for graphics playout and Astucemedia Data Platform to moderate, manage data for channel bugs, headlines, uploaded pictures, tag lines, tweets, and likes with data from Twitter, Facebook, and other social media outlets, creating a viewer-driven channel branding.

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