PlayJam is to further widen its family appeal in a deal with Disney across EMEA, that will bring a range of branded content to the PlayJam Games Network.

PlayJam will launch Disney game bundles comprising of titles based on a wide range of highly popular properties. Powered by PlayJam’s Platform, the games will feature within a dedicated Disney area of the PlayJam Games Network. Titles will be compatible with PlayJam’s second screen application, allowing users to control the games using Android and iOS devices, providing for a richer, more engaging experience.

Says Anthony Johnson, CMO PlayJam, “We are overjoyed to be working with Disney – one of the most diverse entertainment brands – to bring a number of its beloved characters to smart TV. We are a huge believer that family content will form a key part of the overall content mix on such platforms, which sit at the very center of the home”.

Matt Carroll, Commercial Director, Disney Interactive says: “By working with PlayJam we are able to further enhance the way our content is distributed, providing fans with broader access to our iconic games through smart TV devices.”

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