The Spanish TV ad market continues in free fall. The CMT’s latest report reveals that the FTA TV ad market dropped by 13.1 per cent in 2011 to €2.029.6 billion.

Mediaset Spain, owner of Tele 5 and Cuatro, is the TV ad market leader taking 42.2 per cent of all ad revenues to €816.7 million. Antena 3 TV was second with 31.8 per cent to €616.4 million. Both broadcasters, Mediaset and Antena 3, now this latter in merging process with La Sexta, took 74 per cent of the total TV ad market.

Pay TV operators achieve to increase by 1.4 per cent their ad revenues to €1,703.5 million. Satellite DTH platform Canal Plus leads the market in terms of subscribers with 1.76 million.

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