South Korea’s LG Electronics says it is confident that it can beat arch-rival Samsung in the race to get mass-market OLED displays available.

LG is already the world’s second-largest TV manufacturer (after Samsung) and is now safe in the knowledge that its other main rivals, Sony and Panasonic, are somewhat late to the OLED party in that they have only just announced their joint-venture to manufacture large-format OLED screens.

Ro Seog-Ho, executive vice president of LG’s TV business, speaking a few days ago in Seoul, said: “We have been relatively slower in introducing new devices (than Samsung). But when it comes to OLED TV… we can run far faster than the rival. “I think there’s a very high chance that we can win this game,” he added.

Both LG, and Samsung, are expected to start shipping OLED displays later this year but prices are expected to be around $10,000 initially. But those prices will soon fall. “It means we can increase panel yield rate faster than them and eventually cut prices faster,” said Ro Seog-Ho.

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