The May 14th news that India’s broadcasting regulator is changing the rules on advertising has created some major headaches for local broadcasters. The new rules are wide-reaching but the main problem focuses on the maximum ‘12 minutes in any hour’ limit.

Bosses from India’s general entertainment channels met in Mumbai and Delhi on May 15 to consider a possible legal response to the new regulations.

Regulator TRAI says the 15-20 per cent reduction in revenue likely to result from the new rules will be more than offset by extra revenues now beginning to flow from digitisation of the nation’s cable systems.

Other posts by :

1. Musk delays Moon landing until 2027
2. Hughes Satellite facing cash crunch
3. Major banks support AST SpaceMobile
4. Fitch downgrades DirecTV debt
5. BBC: You’ll miss me when I’m gone
6. Some new US Starlink subs face $1,000 start-up fee
7. Project Kuiper beating OneWeb
8. OQ Tech gets Luxembourg 5G-by-Sat concession
9. Roskosmos: Heads roll, launch project scrapped

Categories: Ads, Advertising, Articles, Policy, Regulation