DG, the ad management and distribution platform, has announced that advertisers now have the opportunity to trigger advertisements on second screen companion devices based on live TV content, using Civolution’s SyncNow media interaction technology.

The dual-screen video ad platform allows applications running on second screens, such as smartphones and tablets, to automatically recognise the content being played on the ‘first’ screen, the TV, and synchronises with it.  Upon synchronisation,  specific and relevant content can be triggered  to the second screen enabling consumers to benefit from enriched brand engagement, without any interruption to their primary viewing experience.

Other posts by :

1. AST SpaceMobile to make D2C progress this winter
2. EchoStar to put Hughes Network into bankruptcy
3. FCC explains C-band incentives
4. Analyst: Deep dive on Starlink’s prospects
5. Musk: “AI is inevitable”
6. Airbus Space says business is booming
7. AST SpaceMobile gets permission for giant factory
8. Questions over AST SpaceMobile’s spending plans
9. Bank: AST SpaceMobile is favoured

Categories: Advertising, Articles