Nativ, a media technology company specialising in media management and workflow automation, says it is providing a new way for US content owners and creators to buy technology by giving them access to a content management solution that combines security and connectivity with the flexibility of the cloud, on a transactional ‘on-demand’ basis.

Nativ has responded to growing interest in its technologies in the US with the installation of its MioEverywhere media management solution in Switch SuperNAP datacentre in Las Vegas. MioEverywhere, a fully-featured digital asset management (DAM) and workflow automation platform, will enable US studios, broadcasters, post houses, production companies, record labels and brands to remotely ingest and validate their content; centralise their assets; automate workflows and distribute content to any platform or partner; while keeping complete visibility without the huge costs of upfront capital expenditure.

With coordination and financial cloud services provided by Strategic Blue, this cloud-based solution within Switch’s United States Inter-Cloud Exchange represent an entirely new way of accessing content management solutions.

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