TV Genius ‘relevance’ with GfK audience research
September 8, 2011
TV Genius, part of Red Bee Media, has formed a partnership with GfK Media, a market research agency, to further enhance the relevance of its Content Discovery Platform. The partnership combines TV Genius’ search and recommendation solution for TV content with GfK Media’s audience research expertise to provide operators and content owners from around the world with a highly relevant, market-specific solution for content discovery.
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