Reversing previous declines in market share, iTunes in the first half of 2010 managed to extend its leadership position in the US online movie market, according to the new IHS Screen Digest Media Research analysis provider IHS

iTunes’ share of US consumer spending for movie electronic sell-through (EST) and Internet video on demand (iVOD) rose to 65.8 per cent in the first half of 2011, up from 64.9 per cent for the same period in 2010, as presented in the table below. The expansion contrasts with the first half of 2010 when the share held by Apple ‘s iTunes declined by 11.9 points year-on-year. In fact, the first half of 2011 marked the first increase in share for iTunes since two years ago in 2009

Reversing previous declines in market share, iTunes in the first half of 2010 managed to extend its leadership position in the US
online movie market, according to the new IHS Screen Digest Media Research.

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