Canada’s Cogeco Cable has entered into agreements with INVIDI Technologies and Channel Zero to trial the INVIDI Advatar addressable targeted advertising system with TV broadcaster CHCH.

The Advatar system enables television advertisers to deliver tailored messaging to individual households during a commercial break. This technology uses public domain demographic information to accurately pinpoint consumer needs and interests, enhancing the relevance of advertising commercials to unique viewers.

“Traditionally, the television advertising landscape has allowed marketers to deliver their message to a mass audience, but now with INVIDI’s addressable advertising platform, TV is transformed into a consumer-engaging medium that offers advertisers targeted marketing opportunities and viewers something they really want to watch during commercial breaks,” said Ron Perrotta, Vice President, Marketing and Strategic Planning for Cogeco.

Other posts by :

1. EchoStar: “Severe uncertainty” led to spectrum sales
2. Netflix gets downgrade on Warner Bros move
3. UK trims Orbex investment
4. Euro-bank sets up €500m space fund
5. Revenue jump forecast for Eutelsat
6. Moody’s upgrades Eutelsat’s debt rating
7. Rivada Space Networks wins spectrum dispute
8. Will we take an AI bubble bath?
9. Eutelsat shareholders upset over Rights Issue

Categories: Advertising, Articles, Targetted