Rovi has confirmed that Cox Communications has completed deployment of Rovi’s VOD application, ShowRunner, in the company’s Motorola systems. As a result of the conversion, combined with additional marketing and promotion of On Demand from Cox at time of launch, the company has seen an increase in VOD usage of approximately 20 per cent. ShowRunner’s advanced navigation path and other features make it easier for subscribers to access and navigate VOD content. Cox is planning additional roll-outs of ShowRunner throughout 2010 with a conversion to the Passport Guide for cable systems on the Cisco platform.

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