Qwest Communications continues to chart a unique course among major US telecom service providers, focusing on improving its broadband network in the belief that video content is moving rapidly to an over-the-top (OTT), on-demand model, Neil Cox, Qwest’s EVP for product and IT, said at the TM Forum-run event.

“Only sports need to be live,” Cox said. “We see these walled-garden IPTV models breaking down. We see a tremendous amount of over-the-top video.”

For that reason, Qwest will continue to partner with DirecTV Group, which has added an Ethernet jack to its newest DVR/set-top receiver to bring broadband content to the TV set “to provide a really rich customer experience,” said Cox.

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