IMPALA, the International MHEG Promotion Alliance, has welcomed the news of the beta release of the world's first deployment of hybrid broadcast broadband MHEG Interaction Channel (MHEG-IC) by UK free-to-air satellite platform Freesat.

Freesat, which is owned by the BBC and ITV, will allow access to the highly successful BBC iPlayer catch-up TV service via the IP connection, supplementing its existing broadcast content.

The principles behind the MHEG-IC are to provide a seamless viewer experience of broadcast-delivered content augmented with content delivered over IP as an extension of the channel or network. The MHEG-IC gives access to streamed on-demand video content in addition to traditional text and graphics as well as the ability to support secure transactions.

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