From Branislav Pekic in Rome

Italian public broadcaster RAI has developed a new television technology that provides a four times sharper picture than High Definition, achieving for the first time the quality of 35 mm film.

The so called 4K technology was officially presented at the Prix Italia 2009 in Turin, the annual International Radio, TV and Web festival. Its proponents say it means watching movies in the home has the same perception as on the big screen. The extent of the effect depends on the size of the TV set.

The new technology was developed by RAI's Centre of Strategic Technologies in Turin and is being supported by the City of Turin and RAI's Yes Italia channel. At the Prix Italia, an experimental Torino 4K TV channel was broadcast via satellite, with the collaboration of Avid, which provided the production and post-production technologies.

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