Vfilm rental giant Blockbuster has announced a strategic alliance with cable broadband Multi-System Operators (MSOs) Suddenlink Communications and Mediacom Communications Corporation to set the stage for Blockbuster to bring its multichannel offering to Suddenlink and Mediacom customers.

The alliance is scheduled to roll out in phases beginning in September. Blockbuster will team up with Suddenlink and Mediacom to broaden the appeal and recognition of each MSO’s video on demand movie service, rebranding key aspects of their service under the Blockbuster brand.

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