BSkyB is expected to announce 100,000 net additional subscriptions in its financial reporting today. This will bring the company's subscriber base to roughly 9.4 million, on target to hit the 10 million mark by Q3 2010.

Despite a troubled economy, Sky has managed to hold on to—and indeed, grow—its subscriber base over the past year. This falls in line with survey research just completed by Strategy Analytics, which showed that 89% of UK digital television consumers plan to spend "the same or more" on their television service in the upcoming year as they did in the previous 12 months. The survey found that, faced with the economic necessity to reduce household expenditures, only 8% of Britons would drop their pay tv service altogether—40% would scale back to a lower tier of service, however.

Other posts by :

1. Major banks support AST SpaceMobile
2. Fitch downgrades DirecTV debt
3. BBC: You’ll miss me when I’m gone
4. Some new US Starlink subs face $1,000 start-up fee
5. Project Kuiper beating OneWeb
6. OQ Tech gets Luxembourg 5G-by-Sat concession
7. Roskosmos: Heads roll, launch project scrapped
8. MDA under pressure over satellite order
9. SES backs C-band action from FCC

Categories: Articles, Broadcast, Business, Pay TV, Results