Motorola is accelerating the delivery of personalised media experiences through a collaboration with BlackArrow, the independent provider of multiplatform ad-management systems.

The companies are working together to deliver a powerful, SCTE 130-compliant addressable advertising solution that enables advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. Through this integration, ads can be selected in real time by BlackArrow's ad decision server and added dynamically to on demand content using the Motorola B1 on demand server.

Other posts by :

1. Inmarsat “likely to win appeal” over Ligado/AST action
2. FCC seeks fair play over foreign satellite access
3. Bank raises RocketLab target price
4. Paramount throws kitchen sink
5. Ukraine wants its own LEO system
6. SpaceX outlines Starlink cellular delivery plan
7. NAB vs CTIA on C-band release
8. Laser terminals to operate at 100x faster
9. Starlink success in Spain, but South Africa proves difficult

Categories: Advertising, Articles