DVB-H will be the European Union’s standard for mobile television broadcasting, the European Commission said as it tries to boost the mobile broadcasting sector.”DVB-H will be published by the Commission in the list of official EU standards,” the EU’s executive said in a statement.

“As a result, all EU Member States will have to support and encourage the use of DVB-H for the launch of mobile TV services, thus avoiding market fragmentation and allowing economies of scale and accordingly affordable services and devices,” it said.

The EU has ignored opposition from Britain, Germany and the Netherlands claiming they did not gather enough support to block it at a meeting of EU telecoms ministers yesterday. “European mobile TV is a step closer to success following today’s endorsement by the Council of the Commission’s strategy for creating economies of scale in this important sector,” said Viviane Reding, EU Commissioner for the Information Society and Media. “This shows that political resolve and market developments are in tune to ensure this potentially multi-billion Euro market is on the right track by mid-2008. I welcome the support received today for the Commission’s mobile TV strategy and, by a strong majority of Member States, also for DVB-H. At the same time, I call also on the minority of governments who are still reluctant, partly for internal reasons, to endorse DVB-H as European standard to join the majority quickly.”

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