Discovery premieres show online
October 5, 2007
Discovery Networks UK will showcase the exclusive premiere of Discovery Channel flagship show 'Chop Shop: London Garage' on its online video service Discovery On Demand, four days ahead of the TV premiere. The Discovery On Demand premiere will be supported by a multi-platform brand campaign running on-air, on-line and on-mobile. The initiative underscores Discovery's move to integrate branded content across platforms.
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