Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from Ampere Analysis. Given the power of social media algorithms in predicting what content viewers will want to watch before they do, Ampere expects this […]
During VidCon in Anaheim, US, Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs, presented some data and insights around YouTube views and engagement, including: Mobile Dominates Viewership But TV Has Surprising Share of Minutes Watched: 69 per cent of YouTube viewership occurs on mobile devices. While only 16 per cent of views occur […]
Channel 4 has reported that its social-first Food & Drink channel, branded Served, has amassed almost 4.8 million views since debuting on TikTok, Instagram and YouTube Shorts in May. On the Served channel, creator chefs celebrate the diversity of UK food culture, offering quick, easy-to-achieve meals. One of the channel’s chefs, Verna Gao – who has […]
Dr Seuss Enterprises has renewed and expanded its partnership with multi-platform production company, social media agency and digital media network, Little Dot Studios, following a successful collaboration that brought the celebrated world of Dr Seuss to YouTube audiences around the globe. In 2024, Dr Seuss Enterprises increased investment in their YouTube presence as families continued […]
Apple has announced Big Man, a new short film shot entirely on iPhone 16 Pro, produced in association with Somesuch and Merky Films, directed by Aneil Karia, and starring UK rap artist Stormzy. Big Man tells the story of Tenzman, a world-weary musician, and two bright, industrious kids who come into his life by chance. […]
HarbourView Equity Partners, a multi-strategy investment firm focused on investment opportunities in the music, sports, media and entertainment space, is leading a $85 million (€73.8m) investment in Animaj, alongside Bpifrance, the French national investment fund and a key player in the French tech and AI ecosystem. Animaj is a digital-first AI-empowered media company transforming kids […]
International distributor Bomanbridge Media and kids’ media powerhouse, Sinking Ship Entertainment, have announced key broadcast sales in Asian territories for the new children’s series of Dino Dex and Odd Squad UK. An adventure-packed series, Dino Dex (13 x 22’), has been acquired by broadcasters Youku in China and Japan’s NHK, which has licensed the series […]
El Reino Infantil – The Children’s Kingdom, a multi-channel network for children’s content in Spanish with a YouTube subscriber count of over 260 million, has announced a strategic partnership with HappyKids, a digital content platform renowned for children. Viewers can can now access a curated selection of El Reino Infantil – The Children’s Kingdom’s content […]
Along with linear television and SVoD, which has become the primary viewing platform for 4-14 year-olds in France, You Tube is also making inroads into French kids’ media consumption. According to a study released by regulatory body Arcom at the Annecy Animation Film Festival, the platform has become the leading free of charge animation and […]
The Eastern European media and entertainment (M&E) market is forecast to grow to $20.1 billion (€17.6bn) by 2025, expanding at a 7 per cent annual growth rate, outpacing global industry averages. The insight comes from research presented at NEM Dubrovnik by Maria Rua Aguete, Head of Media & Entertainment at Omdia. While traditional TV remains […]