Hasbro Entertainment, Hasbro’s content arm leveraging Hasbro’s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is […]
The final quarter of 2025 revealed a divergence in performance across Big Tech platforms, with Amazon emerging as the clear outperformer against expectations while YouTube fell notably short, according to analysis from WARC Media. WARC Media’s Earnings Debrief is a new quarterly series that reviews the financial releases of Big Tech and compares their ad […]
Cineflix Rights is ramping up its digital distribution strategy via a strategic partnership with Barcelona-based Love TV Channels, which delivers localised thematic TV channels to platforms in 34 countries globally. The partnership sees Cineflix Rights investing in Love TV Channels’ growth strategy and a commitment to deliver localised versions of some of its biggest global […]
8 Lions Entertainment, the specialist digital studio focused on scaling IP on YouTube, has partnered with Lupus Films, a UK independent animation studio, to launch, manage and grow the global YouTube presence of preschool animated series The Hive. 8 Lions will oversee YouTube distribution strategy, channel launch and management, audience development, localisation, and long-term optimisation […]
S4C, the Welsh language broadcaster, has confirmed that Wales’ U20 Six Nations matches will be streamed live on YouTube, alongside the channel’s usual television and digital coverage on S4C Clic and BBC iPlayer. The move is an addition to S4C’s newly agreed four-year deal with Six Nations Rugby. Under the agreement, S4C will show all […]
Parents, children and families are set to have even more ways to watch the best of CBeebies, CBBC and BBC Bitesize, as BBC Children’s & Education announces a series of new launches designed to bring public service content to more young audiences. From libraries to YouTube and to the classrooms, BBC’s children’s content is meeting […]
Prime Video has revealed the trio presenters who host the new season of The Grand Tour; celebrated trainspotter and transport enthusiast Francis Bourgeois will be joined by James Engelsman and Thomas Holland, the creators of celebrated YouTube channel Throttle House. The new presenters will front a six-part, globe-trotting series, tackling an array of motoring’s most pressing (and absurd) questions across some […]
ITV has announced a partnership with Banijay Rights, the global distribution arm of Banijay Entertainment, and its UK production group, Banijay UK, creating an expansion of ITV’s YouTube sales offering. ITV YouTube Sales team will now represent titles from Banijay Rights, giving brands the opportunity to buy advertising around even more broadcast-quality content on YouTube. […]
Willow by Cricbuzz, the destination for live, streaming, and on-demand cricket in the US and Canada, has announced an array of updates to kick off the 2026 cricket season, starting with the ICC Men’s T20 World Cup, taking place February 7th – March 8th. Willow has entered into a partnership with YouTube, allowing fans to […]
Kaito Entertainment, the appointed global distributor for Hello Einstein Studios, has secured a raft of international broadcast and streaming partners across Baby Einstein’s classic catalogue and its newer series — Ocean Explorers, Farm Explorers, and Closer Look. The Baby Einstein brand continues to see global momentum, with new broadcast and streaming deals spanning major territories: […]