How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]
Free-to-air DTT TV in Spain has lost another TV channel. Following its exit from DTT, the Libertad Digital TV channel has now started broadcasting 24 hours a day via YouTube. DTT suffered a new setback in the country with the unexpected disappearance of Libertad Digital TV, which ceased its FTA broadcasts earlier this January. The […]
5 has announced it will launch two new vodcast series – Catching Up with the Royals and A Night In with Sally Lindsay (w/t) – marking a first for the channel in this space. Produced by Spirit Studios, the series will be available on all podcast outlets, YouTube and on 5 streaming and linear TV […]
Following press speculation, BBC Group and YouTube have now confirmed a strategic partnership “focused on investments in new programming, collaborating to showcase more BBC moments that bring the UK together on YouTube, and upskilling the next generation of future creators and producers from across the UK”. The BBC said that partnering with YouTube is part […]
Channel 4 has partnered with The Happy Egg Co. on Tiny Farmers – a family-friendly episode exploring what makes an egg happy. The branded entertainment content is fronted by Harriet Cowan known for Clarkson’s Farm and comedian Jessica Knappett (The Inbetweeners Movie, Taskmaster). Produced by Interstellar TV, Tiny Farmers sees Harriet and Jessica joined by hen […]
Arcade, the management company behind The Sidemen, and creator funding company, Viewture, has launched Creator Access in EMEA, enabling direct ad sales alongside YouTube content. Creator Access offers another commercial route for brands seeking to engage high-quality creator content. Through Creator Access’s integration with YouTube, brands and advertisers will be able to benefit from direct […]
The BBC is set to reveal a major content deal with YouTube to make programmes for the platform, marking a major shift in the broadcaster’s relationship with the platform that has been outstripping its audiences among the young. The BBC will begin to make shows for YouTube, which will then be featured on the iPlayer, […]
Precise TV, the cross-platform media intelligence provider, has rebranded to Precisify. The company has also unveiled its agentic AI initiative, Precisify AI, which it is launching with a number of media buyers in Q1 2026. The news follows a £21 million investment from LDC, the private equity investor which is part of Lloyds Banking Group, […]
Mission Motherland will launch on 5’s streaming service and the BET International YouTube channel in the UK from January 20th – 23rd.. Mission Motherland is a powerful docuseries in which four prominent British personalities from the world of music and entertainment step out of the spotlight and into their past as they trace their family ancestry and explore themes of Black British […]
BFBS (British Forces Broadcasting Service) will join the BBC and The Sportsman as an official broadcast partner for the Betfred Challenge Cup, bringing live coverage of first-round matches involving UK Armed Forces teams to service personnel worldwide. The action kicks off on January 10th, with the British Army taking on Wests Warriors live from Aldershot, […]