YouTube is now the dominant hub of family attention in the US. According to the eighth installment of the Precise Advertiser Report: Kids (PARK) from Precise TV, the contextual video ad tech platform driving business outcomes for brands, 78 per cent of Gen Alpha children aged 2 to 12 use YouTube, eclipsing VoD services (72 per […]
September 30th is the deadline for the world’s biggest social media platforms – including Facebook, Instagram, Roblox, TikTok and YouTube – to prove to Ofcom they are walking the walk on children’s online safety. As part of the UK media regulator’s rollout of the Online Safety Act, the platforms most popular with kids will need […]
Channel 4’s foreign affairs programme Unreported World marks its 25th anniversary this week, reflecting on a track record of propelling foreign journalism to worldwide audiences ahead of its latest season launching in October. It comes as the broadcaster announces the slate for its upcoming season, featuring episodes looking at the unsolved murders of the Arab […]
In her keynote address at the Zurich Film Festival, Particle6 founder and CEO Eline van der Velden will announce the launch of her latest venture, Xicoia, the world’s first AI talent studio – designed to create, manage and monetise a new generation of hyperreal digital stars. Sitting alongside AI production company Particle6, Xicoia will be […]
Sony Pictures Entertainment Germany has partnered with Little Dot Studios to launch and manage a suite of six new German-language YouTube channels. The new channels will be rolled out in a phased launch, with the first channel, Absolute Action – featuring crime, thriller and western movies, now live. The remaining five channels: Comfy Movies – […]
Arcade, the management company behind the social media personalities The Sidemen, has announced a seven-figure strategic investment from talent- and IP-led group Lumina Media to accelerate its expansion across EMEA. Founded in 2021 by Jordan Schwarzenberger, Sam Uwins and Aaron O’Neill, Arcade has set its sights on becoming a prevalent creator-first platform that offers creative […]
Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts. Since 2013, Hub’s annual Decoding the Default survey has measured which platforms US consumers consider their ‘home base’ for TV – ie, the […]
Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV screens. “YouTube’s cross-platform strategy […]
Digital i, the streaming media measurement company, has released a report titled How is the US using YouTube? which explores what users in the country watched on the service, and how they watched it, during H1 2025. The report includes the latest Digital i measurement of the platform from across the first half of this […]
Jimmy Carr has become the most subscribed UK comedian on YouTube as his official channel surpasses 1.5 million subscribers. Carr’s YouTube channel has seen significant growth after reaching 1 million subscribers in July 2024. New content strands such as Jimmy Carr’s Heckle Amnesties, featuring original content from his live shows compiled in collaboration with Chambers […]