At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]
Getty Images, the visual content creator and marketplace, and Little Dot Studios, a multi-platform production company, social media agency, and digital media network, have partnered to bring two original science documentaries to YouTube made entirely from Getty Images’ archival and stock collections. Produced by Little Dot Studios, an All3Media company, the documentary draws exclusively from […]
Ofcom’s latest Online Nation report explores how adults and children in the UK experience life online; from the sites and apps used every day, to how people feel about what they do and what they encounter online. Adults now spend an average of four and a half hours online a day – up by 10 […]
A study of France’s creator economy has been carried out, revealing a total market worth of €6.99 billion in 2025, up 19 per cent over one year. According to figures released by Coherent Market Insights for the first time at the Paris Creator Week, it could climb up to €33.14 billion in 2032. The study […]
YouTube has shared some recent updates to advertising options on YouTube Shorts to help brands connect more naturally with creators and audiences as holiday shopping picks up. As more people discover and shop through short-form video, brands and creators are looking for ways to work together at scale without ads feeling forced. YouTube’s latest Shorts […]
Cadent, a predictive advertising company and a portfolio company of Novacap, has acquired VuePlanner, a specialist in YouTube video ad planning, optimisation and measurement. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits,” commented Nick Troiano, CEO, Cadent. “With VuePlanner, Cadent is […]
Staff at Hub Entertainment Research have shared their 2026 predictions for the media and streaming industry. Hub is forecasting increased investment in niche sports, bigger TV/streaming bundles; a push from YouTube onto TV screens; Prime Video improving its content search; and Netflix making a gaming focus – and perhaps absorbing HBO. A boom in niche […]
The Italian TV landscape is evolving towards ‘streamcasting’, a blend of traditional broadcasting and online streaming. This shift is driven by several factors, including the increasing convergence of different media players, the official adoption of Auditel’s Total Audience as the new measurement standard (which now includes digital viewing), and the widespread adoption of smart TVs […]
Middlechild Productions is launching Wildchild Studios, a new sister company dedicated to creating digital content. “We’ve been making digital first content for a while now,” commented David Sumnall Founder and CEO of Middlechild Productions, who will oversee Wildchild alongside MD Andrew Eastel. “It felt like the perfect moment to create a stand-alone studio built entirely around digital storytelling and innovation.” […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]